Our values and principles
We achieve our goals together
Our passion for wood is central to all our activities. Our values and principles grew out of a combination of our longstanding experience and the never-ending discoveries to be made about the material we use to build and create. Today, these values and principles guide our partnerships both within and outside the company and determine how we think and act as a business.
Ambitious: we are fascinated, purposeful, motivated and passionate
Curious: we are open-minded, transparent, constructive and thoughtful
Human: we are appreciative, respectful, trusting, connected, warm and authentic
Aware: we are responsible, accountable, reliable and caring
Entrepreneurial: we are skilled, forward-looking, innovative and use oriented